Beyoo; Personal Care Reservation App
Read time:
8 min
Client:
Infinomial Technology
Industry:
Health, Beauty & Personal Care
Start:
End:
Duration:
20 Weeks
Project Overview
Beyoo is a mobile application concept designed to help users discover reliable health, beauty, and personal care services in their area. The platform combines service discovery, educational content, and appointment booking into one experience, making it easier for users to find trusted information and connect with local providers.
My Role
UX/UI Designer, I led User research, secondary research, persona development, empathy mapping, journey mapping, low-fidelity wireframing, high-fidelity UI design.
Platform
iOS Mobile Application
The Challenge &
My Approach
Finding reliable health, beauty, and personal care services can feel fragmented and uncertain. Users often rely on scattered social media content, word-of-mouth recommendations, or unverified online information when trying to choose a service provider. This makes it difficult to compare options, understand whether a provider is trustworthy, and feel confident before booking an appointment.
The challenge was to design a mobile experience that brings discovery, trustworthy information, and appointment booking into one clear flow. Beyoo needed to help users explore personal care services, learn from relevant content, evaluate local providers, and take action without feeling overwhelmed or misled.
Research & Key Insights
1- User Interview
To better understand how users discover, evaluate, and book personal care services, we interviewed five participants with an average age of 28. The interviews focused on their current habits, trust factors, pain points, and expectations when choosing beauty, wellness, or personal care providers.
2- Secondary Research
To understand the opportunity space, we looked at the personal care, beauty, wellness, and online booking landscape. The research showed that users were already discovering services through mobile apps, social media, and local business websites, but the experience was often fragmented, inconsistent, and difficult to trust.
3- Competitor Analysis
We reviewed platforms that users already rely on for discovery, reviews, reservations, and local business information. The goal was to understand what existing products do well, where they fall short, and what opportunity existed for a personal care-focused mobile experience.
4- User Persona
5- Customer Journey Map
6- Needs Statements
Strategy & Design Process
1- Brainstorming
2- Prioritisation Grid
3- Low-Fidelity Wireframes
Final Solution
Results, Impact & Learnings
Beyoo resulted in a mobile app concept that brought together personal care discovery, trusted provider information, social inspiration, and appointment booking into one connected experience. The final design focused on reducing uncertainty before booking by helping users compare providers, review service details, check credibility signals, and take action through a simpler mobile flow.
Through this project, we translated research findings into product requirements such as verified provider profiles, detailed service pages, visible reviews, appointment availability, and content-driven inspiration. These decisions helped shape an experience that supported users not only in finding a service, but also in feeling more confident about their choice.
Key Outcomes
Created a clearer discovery-to-booking journey
The experience connected browsing, provider comparison, service details, and appointment booking into a more seamless flow.
Improved trust and decision-making
The design prioritized information users said they needed most before booking, including reviews, pricing, service details, provider credentials, and safety information.
Turned research into product requirements
Interview insights, competitor gaps, and journey mapping helped define the core features and content structure of the app.
Designed a focused mobile experience for personal care
Unlike broader discovery platforms, Beyoo was shaped around the specific needs of beauty, wellness, and personal care decisions.
Learnings
This project helped me better understand how trust, clarity, and convenience influence service-based mobile experiences. A strong booking flow is not enough on its own; users also need confidence before they decide to book. For personal care services, that confidence comes from a combination of credible information, social proof, transparent pricing, and clear expectations.
If I continued this project, I would validate the prototype with more users, test the booking flow end-to-end, and explore how provider verification, personalized recommendations, and post-service reviews could make the experience stronger.
