Beyoo Business; Management Platform for Personal Care Providers
Read time:
10 min
Client:
Infinomial Technology
Industry:
Health, Beauty & Personal Care
Start:
End:
Duration:
24 Weeks
Project Overview
Beyoo Business is a web-based platform designed for personal care businesses to manage their store presence, appointments, customers, services, and business performance. The platform was created as the business-side experience connected to the Beyoo mobile app, allowing store owners and staff to manage the information and operations that customers interact with on the consumer app.
The project focused on helping beauty and personal care providers move away from fragmented workflows such as phone-based appointment booking, manual customer records, and disconnected promotional efforts. By centralizing store management, scheduling, customer information, and basic analytics, Beyoo Business aimed to help providers run their services more efficiently and build stronger trust with customers.
My Role
As a UX/UI Designer, I contributed across the full design process, including user interviews with business owners and salon staff, secondary research, persona development, customer journey mapping, low-fidelity wireframes, and high-fidelity web interface design.
Platform
Responsive B2B Web Platform / Business Dashboard
The Challenge &
My Approach
Personal care businesses often manage their daily operations across disconnected tools and manual workflows. Store owners and staff may rely on phone calls, emails, paper notes, basic calendars, social media messages, and separate payment or promotion tools to manage appointments, customers, services, and business visibility.
This creates friction for both sides of the experience. Customers want to discover services, check availability, and book with confidence, while businesses need a reliable way to manage incoming appointments, update service information, communicate with customers, monitor performance, and promote their store online.
The challenge was to design a business-side platform that could support the operational needs of beauty and personal care providers while staying connected to the customer-facing Beyoo app. The platform needed to give store owners a centralized dashboard to manage services, schedules, appointments, customers, promotions, reviews, balances, and analytics without making the experience feel overwhelming for busy salon teams.
Research & Key Insights
1- User Interviews
We interviewed 5 participants from the personal care industry: 3 business owners and 2 salon staff members. The goal was to understand how stores manage appointments, customers, promotions, and daily operations.
Design Opportunities
2- Market Research
Market research helped us understand how personal care businesses were adapting to digital discovery, online booking, and changing customer expectations.
Design Opportunities
3- User Persona
4- Customer Journey Map
5- Needs Statements
Strategy & Design Process
1- Solution Ideas
2- Prioritisation Grid
3- Task Flow
4- User Flow
5- Low-Fidelity Wireframes
Final Solution
Results, Impact & Learnings
Beyoo Business resulted in a connected business management platform designed for personal care providers. The final experience gave store owners and staff a centralized way to manage their store profile, services, schedules, appointments, customers, promotions, reviews, balance, and analytics from one dashboard.
The project extended the Beyoo ecosystem beyond the customer-facing mobile app by creating the operational side of the platform. While customers could discover and book services through the app, businesses could manage the information, availability, and service operations behind that experience.
Key Outcomes
Created a connected two-sided platform experience
Beyoo Business supported the provider side of the Beyoo app, helping connect customer bookings with store operations.
Centralized business workflows
The platform brought appointments, services, customers, reviews, promotions, revenue, and analytics into one business dashboard instead of relying on disconnected tools.
Reduced manual appointment management
The design supported a clearer booking workflow, helping businesses move away from phone calls, emails, and scattered messages.
Improved visibility into business performance
Analytics, balance, and order-related pages helped store owners better understand service activity, customer demand, and business performance.
Supported trust and customer communication
The platform allowed businesses to keep service details, working hours, promotions, and store information up to date for customers using the Beyoo app.
Learnings
This project helped me understand the complexity of designing for both sides of a marketplace experience. The customer-facing app needed to feel simple and trustworthy, but the business-facing platform needed to support deeper operational tasks without overwhelming busy store owners and staff.
One of the biggest learnings was that business tools need to balance control, clarity, and speed. Store owners need enough functionality to manage their business, but the interface still has to be easy to scan and quick to use during a busy workday.
If I continued this project, I would validate the dashboard with more business owners, test the appointment and order management flows in real working scenarios, and explore stronger analytics, staff permission settings, customer segmentation, and automated promotion tools.
